What is the Difference Between Post Reach and Post Engagement on Facebook

The main difference between post reach and post engagement on Facebook is that post reach measures how many people have seen your post, while post engagement measures the interactions with your posts and includes likes, shares, and comments.

Post reach and post engagement are two different concepts on Facebook. A higher post reach doesn’t necessarily indicate a higher engagement.

Key Areas Covered

1. What is Post Reach on Facebook
     – Definition, Features 
2. What is Post Engagement on Facebook
     – Definition, Features
3. What is the Difference Between Post Reach and Post Engagement on Facebook
    – Comparison of Key Differences

Key Terms

Facebook, Post Engagement, Post Reach

What is Post Reach on Facebook

Post reach on Facebook is the number of unique people who saw your post. This is a metric that measures how many people saw your post in their news feed. Post reach is different from page reach, which is the number of people who saw any of the content of the page during a given period of time. If you don’t post often, you will a low page reach, but this won’t affect your page reach. Everything you post on Facebook basically involves reach. Moreover, there are different types of reach on Facebook, the main two being organic and paid reach. However, gaining organic reach has been made somewhat hard with Facebook algorithm changes. Paid reach is a good option for reaching a larger audience. 

Reach is a good measure to see how well you are getting your business name or product out there and into the news feed of Facebook users. However, your post appearing in people’s news feed and people seeing your post don’t necessarily build a relationship with consumers or drive sales.

What is Post Engagement on Facebook

Post engagement on Facebook measures how people interact with your posts. This metric mainly involves views, clicks, likes, comments, and shares. Post engagement is more important than post reach when you are trying to build a relationship with customers, measure their intent to take action (go to your website, purchase your product, etc.), and increase customer loyalty to your business.

Higher reach doesn’t necessarily lead to higher engagement. It is possible to have a high reach and low engagement, or low reach and high engagement. Engagement would actually depend on how compelling your post is and how it relates to the audience. Higher engagement can ultimately lead to more reach or visibility for your posts.

To increase your post reach and post engagement on Facebook, you can use simple strategies like creating posts with customers’ needs in mind, using visually appealing graphics to attract attention, and engaging with your customers.

Difference Between Post Reach and Post Engagement on Facebook

Definition

Post reach on Facebook is the number of unique people who saw your post, while post engagement on Facebook is the number of interactions your post has.

Measure

While post reach measures how many people have seen your post on their news feed, post engagement measures the interactions with your posts and includes likes, shares, and comments.

Relationship

A high reach doesn’t necessarily lead to high engagement, but higher engagement can ultimately lead to more post reach.

Conclusion

The main difference between post reach and post engagement on Facebook is that post reach measures how many people have seen your post, while post engagement measures the interactions with your posts and includes likes, shares, and comments. Moreover, a high reach doesn’t necessarily lead to high engagement, but higher engagement can ultimately lead to more post reach.

Reference:

1. Bendror, Yasmin. “Interpreting Facebook Page Insights: Reach vs. Engagement.” Social Media Today, 26 Oct. 2013, Available here.
2. “Guide to Facebook Reach: What Marketers Need to Know .” Social Media Examiner | Social Media Marketing, Available here.

Image Courtesy:

1. “1953128” (CC0) via Pixabay