The main difference between boosting a post and creating an ad on Facebook is that creating an ad is more complex and offers more customization options than simply boosting a post.
Sponsored ads on Facebook are a good way to raise brand awareness, increase sales, or drive traffic to your website. Both boosted posts and ads created using the Ads Manager appear as sponsored as on your newsfeed. However, there is a distinct difference between boosting a post and creating an ad on Facebook.
Key Areas Covered
1. Boosting a Post on Facebook
– Definition, Features, Options
2. Creating an Ad on Facebook
– Definition, Features, Options
3. Difference Between Boosting a Post and Creating an Ad on Facebook
– Comparison of Key Differences
Key Terms
Ads, Boosting, Facebook
Boosting a Post on Facebook
Boosting a post on Facebook is a very simple method of advertising. When you boost a post, it will show up on the newsfeed of your target audience as an ad. Boosting simply involves clicking on the little blue button that says ‘Boost Post” next to any regular Facebook post on your business page. Then Facebook boosts this post an advertisement for you. Boosting can help you to reach more people, get them to react, share and comment on the post. You can also reach people who are likely to be interested in your page but aren’t currently followers of you.
When you boost a post, Facebook gives you a chance to select your audience: people who already like and follow your page, friends of people who have liked your page, or even a brand-new audience. You can also select how much you want to spend on boosting. You can even select your budget per day. In addition, you can also select how long you want to run the ad.
Creating an Ad on Facebook
Creating an ad on Facebook is a bit more complex than boosting a post. You have to create Facebook ads through Ads Manager, which offers more advanced customization options. It gives you various advertising objectives, such as page likes, comments, shares, brand awareness, website visits, app installs, shop orders, etc. and helps you to create the advertisement according to your objective.
When you create an ad on Facebook, you can also make sure your ad appears on various platforms like Facebook News Feed side ads, Messenger ads, instant articles, Instagram stories, and Audience Network. Creating ads using Ads Manager also gives you more access to audience insights. You can filter your target audience by gender, age, other demographics, and interests. In addition, it also gives you more complex tools to overlapping audience types and lookalike audiences. With all these options, you can reach a greater audience who is more likely to like and engage with your page.
Difference Between Boosting a Post and Creating an Ad on Facebook
Definition
Boosting simply involves clicking on the little blue button that says ‘Boost Post” next to any regular Facebook post on your business page, whereas creating an ad on Facebook involves using the Ads Manager, which offers more advanced customization options.
Complexity
Boosting a post on Facebook is a very simple method while creating an ad on Facebook is a bit more complex.
Options
In boosting, you can only select your audience, budget, and time duration of the ad, but creating an ad offers you more options, such as ad locations (Facebook mobile and desktop newsfeed, Messenger, Instagram, Instant Articles, etc.) and targeting options based on demographics, location, job title, relationship status, device usage, etc.
Conclusion
The main difference between boosting a post and creating an ad on Facebook is that creating an ad is more complex and offers more customization options than simply boosting a post. Each option has its own benefits. It’s actually up to you to decide how you are going to create your Facebook ad.
Reference:
1. “5 Steps to Create a Facebook Ad From Your Page.” Facebook for Business, Available here.
2. “How To Create Posts On Your Facebook Page.” Facebook for Business, Available here.
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