What is the Difference Between Landing Page and Website

The main difference between Landing Page and Website is that a landing page is a webpage designed for a specific task while a website is a collection of related web pages.

Most organizations maintain a website to interact with their customers and to increase their profits. There are various websites available on the World Wide Web that belong to different categories. There are e-commerce, education, government, social media, and many other websites. Each website consists of web pages, images, and other media files. A landing page is a different webpage that focuses on one specific action such as running marketing or sales campaign.

Key Areas Covered

1. What is a Landing Page
  – Definition, Functionality
2. What is a Website
  – Definition, Functionality
3. What is the Difference Between Landing Page and Website
 – Comparison of Key Differences

Key Terms

Landing Page, Website

What is a Landing Page

A landing page is a form of a web page. These pages are different from other pages. They are designed for a specific purpose. The main objective of a landing page is to drive traffic for a specific marketing campaign goal. It can be a sign-up page, information gathering page or a product selling page. These pages do not have other options.  It simply allows the user to perform a single action.

If the web designer wants to make the users focus on a single task without any distractions and other options, then the best option is to create landing pages. For example, if he wants the users to focus 100% on the signup process, then it should be a landing page. Moreover, he can design a landing page to download content offers, to exchange marketing offers such as coupons, free trials of the products, etc. Overall, landing pages help to target the audience, provide services and obtain their information.

What is a Website

A website is a collection of related web pages. Hyperlinks help to connect the web pages together. A website can have an about page, contact us page, login page, user registration page, etc. An education website has tutorials, videos, etc. while an online store has web pages on various products. Furthermore, each website has a domain name to identify it.

The main languages to build the front end of the website are HTML, CSS, and JavaScript. HTML helps to develop the structure of the website. CSS helps to add styles such as adding background colors, changing text colors, etc. JavaScript helps to make the website more interactive. Moreover, developers can make the website more dynamic with animations, form validations etc. using JavaScript. The most common languages to develop back end are PHP, Python and Java. These languages help to obtain details from the users and store them in a database.

Difference Between Landing Page and Website

Definition

A landing is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. A website is a set of web pages, including multimedia content that can be identified with a domain name. Thus, this is the main difference between landing page and website.

Number of pages

The number of pages is another difference between landing page and website. A landing page is mainly a single page while a website has multiple web pages.

Information

Also, a landing page has some specific information whereas a website has all the information the customer wants to know.

Functionality

Furthermore, another difference between landing page and website is that a landing page covers a single functionality while a website covers multiple functionalities.

Navigation

Moreover, a landing page has limited navigation, but a website has many navigation links. Hence, this is another difference between landing page and website.

Conclusion

Web development is a major area in the Information Technology industry. Web designers consider various aspects to design websites. These areas include requirements, technologies to use, user interfaces and many more. Landing page is a type of webpage in a website. The difference between landing page and website is that Landing Page is a webpage designed for a specific task while a website is a collection of related web pages.

Reference:

1.“What Is a Landing Page? – Definition from Techopedia.” Techopedia.com, Available here.
2.“Landing Page.” Wikipedia, Wikimedia Foundation, 11 Feb. 2019, Available here.
3.“Website.” Wikipedia, Wikimedia Foundation, 26 Nov. 2018, Available here.

Image Courtesy:

 1. “1571969” (CC0) via pxhere